case study
World Vision | Mother & Baby Fund
Integrated fundraising campaign across direct mail and digital channels.
World Vision | Mother & Baby Fund
Integrated fundraising campaign across direct mail and digital channels.
Overview
An integrated fundraising campaign designed to increase donor engagement and revenue for World Vision’s Child Health & Nutrition Fund, focusing on the critical first 1,000 days of a child’s life.
The Challenge
World Vision needed to raise awareness and drive donations for maternal and infant health initiatives while reinforcing donor trust and impact transparency. The campaign required a cohesive visual and messaging system across print and digital touchpoints.
The Strategy
We centered the campaign around the “First 1,000 Days” concept, emphasizing urgency, measurable impact, and emotional connection. A bold “6X Impact” visual badge became the unifying anchor across all materials, reinforcing value and donor confidence.
The Execution
The campaign included:
- Direct mail letter and reply device
- Outer envelope system
- Campaign insert
- Email marketing series
- USPS Informed Delivery unit
- Mobile-optimized layouts
- Cross-channel visual consistency and messaging alignment
Each component was designed to work independently while reinforcing the broader narrative and visual identity.
The Results
The campaign successfully increased engagement and reinforced donor trust while aligning with World Vision’s long-term fundraising strategy.
Direct mail letter, reply device, and envelope system designed for clarity, hierarchy, and donor response optimization.
Email marketing and mobile-optimized layouts developed to maintain visual continuity and reinforce campaign messaging across digital touchpoints.