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In this book, you’ll explore the basics of color, starting with the color wheel and how colors can work together harmoniously. You’ll also discover color systems that cause confusion about how color looks in print vs. digital media, like paper and computer screens. Then, you’ll dive into the emotional effects of colors, or color psychology, and see how colors can evoke visceral responses. Plus, you’ll get insights into why ten major brands may have chosen their brand colors.

Each section concludes with a test to reinforce your learning. The goal is for this book to serve as an ongoing reference, empowering you to use color to enhance not only your branding but also your wardrobe, surroundings, and even your mood.