everything color book
Color Doesn't Have to Be Confusing
Understand how colors work...
then make them work for you.
A practical, personality-filled guide to color confidence in your brand and beyond.
Perfect for:
150+ pages
Practical color insights and examples
Visual learning
Illustrations, diagrams, and crayon character guides
Brand case studies
Explore how ten major brands use color
Quick quizzes
Reinforce what you learn in each of the three parts
Beginner friendly
Clear explanations without technical jargon
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Premium edition. Durable reference for your studio or office.
Bulk discounts and workshop options available.
Why this book is different
Most color books feel technical or overwhelming.
- The fundamentals of color without the academic jargon
- How color works across print, digital, and branding
- The psychology behind color choices
- Real-world examples from major brands
Clear without being simplistic.
Practical without being boring.
What's inside this book
- How the color wheel actually works (and why most people misunderstand it)
- The difference between RGB, CMYK, and HEX — and why it matters
- Additive vs. subtractive color (without the headache)
- The emotional psychology behind color choices
- Why major brands choose the colors they do
- Real-world applications for print, digital, and branding
Each section includes exercises designed to reinforce learning and build real confidence.
Meet the Crayon family
Throughout the book, a cast of crayon characters helps explain concepts visually, making complex color theory easier to remember.
- Primary and secondary color relationships
- Color systems in print vs. digital
- Emotional tone and brand personality
- Strategic color combinations
They aren’t just decorative — they help transform abstract concepts into visual, memorable understanding.
Keep them intentional. Not scattered everywhere.
Who This Book is For
- Entrepreneurs building or refining a brand
- Designers who want a better way to explain color to clients
- Students learning the foundations of color theory
- Creatives who simply love understanding how things work
Whether you’re building a brand, refining your creative work, or strengthening your visual literacy — this book was written for you.
About the Author
Janie Owen-Bugh is a branding and design professional with over 25 years of experience helping businesses use color strategically in marketing and brand identity.
Stop Guessing About Color. Start Using It With Confidence.
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Premium edition. Durable reference for your studio or office.
Have a coupon? Enter it at checkout.
Buying multiple copies? Contact me for bulk pricing.